Subscribe to our newsletter for member-only benefits, 5% off your first order, and a birthday present!
The Soft Underwear Customers Keep Coming Back For
Experience the underwear customers reorder again and again—crafted from ultra-soft, breathable ly...
Why More Men Are Switching to Fitted Boxer Shorts in 2026
Explore why fitted boxer shorts are trending again in 2026, how modern shorter-cut boxers compare...
Why We Made the Carbon Mesh Underwear Collection
The YUASA Carbon Mesh Collection is a lightweight, breathable line of mesh underwear designed to ...
Men’s Swim Briefs Are Back, and Honestly, They Never Should’ve Left
YUASA explores why men’s swim briefs are making a major comeback for Summer 2026, highl...
Why Shorter Swim Shorts Just Look Better
As men’s style shifts toward cleaner, more athletic silhouettes, swim briefs are making a major c...
YUASA SS 2023 Swim Campaign
Photographed on the Oaxacan Coast of Mexico.
YUASA SS 2023 Swim Campaign
Photographed on the Oaxacan Coast of Mexico.