Go for it and enjoy yourself.

YUASA is a Japanese-American men’s underwear and swim label based in New York City. Our focus is to encourage an adventurous lighthearted approach to life.

At YUASA, we motivate each other, celebrate ambition, and applaud spirited expression. Our mission is to support your story and your energy - and to remind you to enjoy yourself! We believe that men with an open and inspired attitude live happier lives.