Menswear For An Unusually Beautiful Life.

YUASA is a Japanese-American men’s underwear and swim label based in Brooklyn, NY, started by Michael Yuasa and his partner, James Nemastil, in 2018.

At YUASA, we motivate each other, celebrate ambition, and applaud spirited expression. Our mission is to support your story and your energy—and to remind you to enjoy yourself! We believe that men with an open and inspired attitude live happier lives.