A Thong Is Not A Crime

Let’s get something out of the way.

A thong is not a crime.

It’s a swimsuit.

A very small swimsuit, yes. But still a swimsuit.

Men have spent decades swimming in increasingly long shorts, board shorts, trunks and enough quick-dry fabric to upholster a small sofa.

Enough.

The men’s swim thong is simple, comfortable, unapologetic and designed for anyone who wants more sun, fewer tan lines and, yes, an opportunity to show off your ass.

Why pretend otherwise?

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Less Fabric. Better Tan Lines.

One of the great injustices of summer is spending a week in the sun only to come home with half your body still the color it was in February.

A men’s thong swimsuit solves a significant portion of that problem.

Less fabric means minimal tan lines and more sun where your swim trunks usually cover you.

If you’ve been working on your tan, show it.

If you’ve been working on your ass, definitely show it.

And if you haven’t been working on either? You can still wear the thong.

The Return of the Men’s Swim Thong

Men’s swimwear is getting smaller again.

And why not?

Swim briefs have already made their way back onto beaches, pools and resorts around the world. The swim thong simply takes the idea to its logical conclusion:

Less fabric. More sun. Better tan lines. More ass.

There’s also something refreshing about wearing something because you like it.

Not because everyone else is wearing it.

Not because it’s safe.

Not because you’re trying to disappear into the crowd.

A thong asks for a little confidence.

Sometimes putting one on is how you find it.

Why Wear a Thong to the Beach?

There are practical reasons to wear a men’s swim thong.

There’s less wet fabric after you get out of the water. You get significantly more sun. Your tan lines are dramatically smaller. And a well-designed swim thong stays secure while swimming, walking or spending the afternoon by the pool.

There is also the obvious aesthetic advantage:

Your ass looks good.

Traditional swim trunks hide most of the body. A thong does the opposite.

That’s sort of the point.

Meet the YUASA Black Swim Thong

We wanted our version to feel less like a novelty and more like a genuinely great piece of men’s designer swimwear.

So we started with black.

Clean. Minimal. Sexy. Easy to wear.

The YUASA Black Men’s Swim Thong is made from LYCRA® XTRA LIFE™ fabric designed to maintain its fit and resist the effects of chlorine, sun and repeated wear.

It features a soft Italian front lining and a secure internal drawstring, because minimal coverage doesn’t mean minimal engineering.

The result is a black swim thong for men made for swimming, tanning, traveling and showing off a little more of yourself.

Or a lot more.

How to Wear a Men’s Swim Thong

This is the easy part. Put it on.

You do not need six-pack abs. You do not need to be in Mykonos.

You do not need permission from the beach.

Wear it with sunglasses. Throw on an oversized resort shirt when you leave the water. Add sandals. Done.

And if you bought it because you wanted a better tan and wanted your ass to look great on the beach? Excellent.

At least you’re being honest.

Your First Men’s Swim Thong

If you’ve never worn one before, black is a very good place to start.

It’s understated enough to let the silhouette do the talking and versatile enough for just about anywhere you're willing to wear it.

Beach. Pool. Resort. Boat. Fire Island. Ibiza.

Your friend’s pool where you may or may not receive another invitation.

That part is between you and your friend.

Wear Less. Live More.

YUASA is a Japanese-American men’s underwear and swim label based in New York City. We make clothing for an adventurous, lighthearted approach to life.

Sometimes that means color. Sometimes it means an unexpected print. And sometimes it means getting a better tan and showing off your ass.

We support all three.

Because confidence doesn’t always have to be serious. Style definitely doesn’t have to be serious.

And a thong?

A thong is not a crime.

SHOP THE YUASA BLACK MEN'S SWIM THONG