YUASA DNA Story

Be the best you: fun, sexy, playful.

Look sexier naked. Feel confident in your own skin.

 To celebrate our new men’s underwear collection, YUASA Menswear is excited to launch our new series, “YOU’RE HOT. BUT YOU’RE COOL ABOUT IT,” featuring an array of individuals. The series focuses on uplifting our customers and encourages them to embrace the uniqueness that makes them extraordinary. By using a persuasive mix of mediums and a nod to ASMR, the creative simply reminds our customers they are aware, sexy, and colorful in their uniqueness.

You Are Hot, But You're Cool About it.


Models:
Delaney Ortiz @ NEXT MODELS @ imdelaney
Lucas Kerr @ SOUL ARTIST MODELS @ thelucaskerr
Finn Buchanan @ HERO MODELS @ finnbuchanan_
Patryk Lawry @ NY MODELS @ lawry98
Joe Johnson @ Click Models @ joefitjohnson

Hair & Make Up:
Ayaka Nihei @ ayaka_nihei

YUASA Team:
Mark Jen Hsu @markjenhsu
Remi Lamande @remilamande
Michael Yuasa 

Other Events

Richard Haines x YUASA

YUASA x Visual AIDS

YUASA x Andreas Lux